The Foundations of Your Personal Brand Series
The ultimate goal and success, when it comes to making you look good, is to create your very own, personal brand -- provided you can deliver substance and value for your audience. Some foundations eventually enable and reinforce a strong and sustainable personal brand.
Any personal branding strategy must be built on top of some kind of expertise, something that you excel in. It's too easy to build a hollow brand that serves only itself. What's your excellence?
- Personal Brand Foundations
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Tales of Virtuosity: Excellence at its Best
It is obvious then that what may look like audacity to some is just the way it works. That, in fact, is humility.Knowledge is King: How to Spot The Fake
Whenever someone appears or pretends to be in the know, think twice before giving him or her expert credit and credentials.Polarize Your Peers
Offer them their own emotions.Be Yourself Without Making it an Excuse
I was just being myself is supposed to be a declaration of excellence and no excuse or explanation for mediocrity.Make it Personal
Since your idea will die from too clean an abstraction anyway, it will be worth that one last try.Two Ways of Owning a Law
The surprising difference between accepting a law and breaking it.Uniqueness and Branding
The brand is built on top of uniqueness -- and not vice versa.What do People Love About You?
I make you look good and you make yourself be seen. How about that?Why Rituals Equal Success
As a social outcast you're not going to be successful in business either.The Consulting Principle
It is the consulting principle which makes outside brains so effective and part-time lovers so irresistible.Follow Your Excellence
Focus on your core skills.Look Good and Fulfill the Expectations: It's What's Upfront that Counts
Are your looks congruent with your performance?The Way of Delivery: Separating Presentation from Content
It's not about what is delivered but about how it arrives.Mentors and Modeling: Learn Everything from Anyone
Use negative idols and avoid their mistakes.Zero-Based Thinking: Reconsider Negative Decisions
Apply zero-based thinking to the quitting itself.How to Deal with Principles vs. Results
Stick to principles or focus on results?How to Successfully Use the Power of Delegation
The secret of smartly assigning responsibilities.Let Me Never Be Content
The big difference between the second before and the second after success.The Secret of Building a Strong Reputation
How to build your reputation with accurate estimates.
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