• Polarize Your Peers

    edited by Alexander Becker

    What if everyone liked your style?

    Personal branding, personal marketing, singing your song, is not about striving to seduce everyone. Try to seduce anyone and you're on your way.

    Tell them that and how you're the greatest musician, voice, actor, the greatest you that has ever been and some will love you and others will not love you.

    Offer them their own emotions.

    Some will get it and some won't. The important thing is it. Get it out.

    It is not enough that your closest friends think you're crazy. Make sure everybody knows. Those who understand do understand and those who don't wouldn't have understood ever.

    Do not show off your crazy mind on each and every inappropriate occasion, reserve your chutzpah and your strange ways of seeing the world and dealing with things for the goal you are really after.

    That's the WOW you're after. WOW is a direct result and a function of exposure. Don't think so? Try it without exposure.

    As long as everybody likes you and your idea, -- that's impossible, by definition -- you can tell that you're not there yet.

    You act merely as a catalysator for the people who look up to you.

    Please note that this is not about winning vs. losing friends. It's not about friends at all. This is about You. Your peers and their reflections are mere indicators for your progress.

    Now go and tell everyone and see what I mean.

    Ultimately, your success is indicated by the number and the ratio of people, not understanding and not loving your idea. It's not about polarizing your self but instead, the essence of your idea which polarizes any audience.

    Measure your success by the number of people, even friends, you alienate with your idea.

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  • Developing Your Style

    edited by Alexander Becker

    What does style have to do with insanity?

    Isn't style doing the same thing over and over again, expecting different results? Of course, Einstein meant to define insanity, but doing the same thing over and over again, creating different results indeed leaves you and your biographers with some kind of a long line, a red thread, a bigger picture of you. Style.

    Also, what's insanity without style anyway?

    So what's the secret of style? Repetition. As long as you fear repeating yourself, you are experiencing one cycle. Maybe it is the first, the initial one. Embrace repetition once a cycle is over. Style, your style, is born when you revisit your cycles.

    You wrote a hundred songs? Painted a hundred walls?

    Do it again. And again. And again. Repetition changes. Your job is to sharpen your profile which enables others to eventually recognize style.

    Bounce everything off of everything else. Galvanize the results. Revisit, reconsider and contextualize until you find a common theme, that red thread, the residue of your idea.

    What's left over is your style.

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