• Review: The Dip by Seth Godin

    The best in the world.

    Never quit something with great long-term potential just because you can't deal with the stress of the moment. (The Dip)

    Seth Godin of Purple Cow and Squidoo and Seth Godin fame once again adds some required reading to your list (and mine). The Dip: A Little Book That Teaches You When to Quit (and When to Stick).

    A book mentioning its typefaces in the imprint has my full attention, Janson Text with Berthold Akzidenz Grotesk, not just as a designer. A small, perfect bound book with nice paper and Hugh's drawings. That alone makes it the best book in the world -- at this exact time, at this very place, between and among the laser-printed, spiral-bound manuals and ebooks -- one of the few real books of the moment.

    Seth says being the best in the world is seriously underrated. Being the best in the world is hip again.

    The best in the world. I wonder how many people actually do quit -- recognizing and quitting their personal cul-de-sacs (or culs-de-sac?). I'm sure there are many who follow the recognizing part and even some who consider the quitting itself. Case in point, it's the Dip in action: scarcity and the value created by scarcity.

    I wonder how many people actually do quit, the question proves Seth's every point, the best in the world is not exactly about doing what everybody else is doing. Common sense is counterproductive here.

    The Dip sets up the best in the world vs. moderation --

    ... take a look at extreme moderation which seems to be a contradiction in terms. You can exaggerate everything, just apply the concept of excess to the idea of moderation.

    I still feel the urge to take moderation to the extreme... (WOW)

    Moderation is common sense, where common determines the exact amount of moderation -- average. Everything else is extraordinary -- and therefore worth pursuing.

    The best in the world goes against the Pareto principle --

    80% of the consequences stem from 20% of the causes. It is usually implied and recommended to focus on the 20% since this is where the return on investment originates. In our eternal quest for optimization, let's take a look at the dark side, the apparently unnecessary, the 80% of causes as determined by the Pareto principle. What about those non-vital many? (WOW)

    The Dip is the remaining 20% of consequences. The Pareto principle boosts productivity and works like magic in average settings, but, to conquer the Dip, you have to go all the way. 100%.

    Here is the Dip in the context of Zero-based thinking --

    Apply reversed zero-based thinking: Knowing what you know now, would you again get out of that situation? What could have changed your decision? (WOW)

    Obviously, realizing that the cul-de-sac was actually a Dip should have changed your decision.

    To sum it up, the idea of leaning into the Dip and coming out the best in the world is taking us beyond moderation, certainly beyond the 80/20 principle, and in a way beyond zero-based thinking -- dip or dead-end is a rather binary decision. Yet, I can relate to that best in the world thing a lot. It instills a certain hunger, and hunger doesn't know about cul-de-sacs.

    The concept of sticking with strategies and abandoning tactics is particularly useful. It takes the guesswork out of motivation issues, shortcomings, and temporary failures.

    The one missing ingredient is talent. The problem is that talent doesn't play any role. Maybe it's a lack of talent when quitting is the best you can do. Maybe -- in the end -- talent is what makes you the best in the world and prevents you from quitting when it just starts to hurt a little.

    The Dip is a definite recommendation, stuff to read, live and quit through.

    Now, get your name on that list already.

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  • How to Legally Apply The Rules of Con: Guy Ritchie's Revolver

    This post is part of The Subjective Reality Series.

    You can only get smarter by playing a smarter opponent.

    In 2005, Guy Ritchie made an extraordinary movie that's apparently not recognized for what it is. Here is the plot summary from IMDb --

    Jake Green is a hotshot gambler, long on audacity and short on common sense. He's rarely allowed to play in any casino because he is a winner. Jake has taken in so much money over the years, he is the only client of his accountant and older brother Billy. One night, Jake, Billy and their other brother Joe are invited to sit in on a private game, where Jake is expected to lose to Dorothy Macha, a crime boss and local casino owner who can't play for squat, but always wins because people are too scared to beat him. Jake isn't afraid of Macha, and not only beats Dorothy in a quick game of chance, but takes every possible opportunity to insult the man. Jake and his brothers leave the game, and Macha puts out the order for a hit on Jake, who ends up working for and being protected by a pair of brothers, Avi and Zach, who are out to take Macha down.

    Let's take a look beyond the plot and see what the characters say, who is who, and what is what. You obviously need to see the movie before reading the comments, in fact, they may appear to make even less sense than the film itself but once you've seen the film, everything will be fine. Really.

    Spoiler warning

    What is so fascinating about the rules of con -- besides the fact that they do apply to all of us? Without exception.

    To be clear, this is not about teaching you the rules of confidence tricks in order to con other people. Quite the opposite; take a look at how you (in)advertently con yourself and make it work for you instead of having it work against you.

    Prison

    Jake Green after leaving prison --

    One thing I've learned in the last seven years: in every game and con there's always an opponent, and there's always a victim. The trick is to know when you're the latter, so you can become the former.

    The quotes that accompany the chapters of the movie --

    The greatest enemy will hide in the last place you would ever look. --Julius Cesar; 75 BC

    What about the mind itself, right behind fear?

    The only way to get smarter is by playing a smarter opponent. --Fundamentals of Chess; 1885

    Who's your ultimate opponent? You.

    First rule of business, protect your investment. --Etiquette of the Banker; 1775

    Protect your belief?

    There is no avoiding war, it can only be postponed to the advantage of your enemy. --Niccolo Machiavelli; 1502

    To save the ego?

    Jake Green, upon deciding against taking the elevator, which he fears --

    Why should a man do, what he doesn't like to do?

    Dorothy Macha

    Dorothy Macha, meeting Jake on the gambling table --

    What's in it for me?

    Dorothy Macha, trying to evoke fear in Jake.

    You're a man who needs a master.

    Liberation from Macha?

    Jake Green, while winning the game of chance against Macha.

    Purple, between blue and white on the color spectrum.

    Jake's intuition

    On his way out, Jake's got a hunch, he encounters his intuition which has gotten reinforced after Jake's winning the game of chance against Macha. Jake decides to act against intuition, he takes the stairs and breaks down and falls.

    Another "hunch" prevents Jake Green from being assassinated by Macha's killers. He's on the right path now. Saved and rescued by -- intuition.

    The killer himself -- Sorter -- is getting doubts. The hitman is conscience itself.

    Zach and Avi. Loan Sharks. Chess. They force Jake to do everything he doesn't like to do, as the only way to cure his fatal disease under two non-negotiable conditions --

    1. You have to give away all your money.
    2. Do not argue and do answer any question asked.

    The confidence trick

    If there's a rule, you can bend it.
    If there's a law, it can be broken.

    Jake Green, after facing choice and fatal disease --

    From now on, I am bending all the rules, because desperate men do desperate deeds.

    ... and not any earlier than that.

    Jake's money is his pride -- it even smells proud, says Avi.

    People come to Zach and Avi, the loan sharks, only as the last option, the last resort, when they have no choice anymore.

    People only get sensible when it's (almost) too late.

    The three Eddies

    Three Eddies, flash, loud, proud, and stupid, where proud refers to Macha, who happens to stand between loud and stupid. In the next scene, Jake takes the proud spot between the Eddies. The three Eddies, flash, loud, and stupid are dead. Evolution.

    Jake Green, citing one of the principles of the con --

    I know nothing hurts more than humiliation and a little money loss.

    ... and slowly starts accepting his reality --

    Don't try to make sense out of it, not now, because it doesn't make sense. I just know if you start a job then finish it.

    Sam Gold

    Macha and Sam Gold. Lilly Walker represents Gold. Eight pawns by her side, the rules of the game Gold/Walker sets the rules and the pawns. Ego. Everyone serves Gold. Gold is religion.

    Jake keeps winning in games of chess against Avi. He learned the game and honed his skills in prison, between a chess master and a master con man, after all. The objective is now to --

    ... create the ultimate con and win the ultimate game.

    Jake's already in the ultimate game.

    Here are the rules --

    1. You can only get smarter by playing a smarter opponent.
    2. The more sophisticated the game, the more sophisticated the opponent.

    Jake finally releases himself and stops resisting --

    I pay for my own pain and a part of me dies every time I think about it.

    A part of your ego dies -- and that's the whole point. Green learns that everyone has to pay what he owes.

    Jake Green vs. Dorothy Macha and vs. Sam Gold. Jake Green vs. Lord John, Macha's competitor. Jake Green plays Lord John against Dorothy Macha and Macha against Gold.

    The powder is for Gold, it is food for the ego, pride, vanity, arrogance, addiction.

    The awakening

    Jake's awakening puts to sleep anybody else.

    There is no such thing as problems, only situations. --Avi & Zach

    When Avi asks Jake how he keeps winning in chess he replies --

    You do the hard work, I just help you along.

    ... to feed pieces to you and make you believe you took those pieces.

    In every game and con there is always an opponent and there is always a victim, the more control the victim thinks he has, the less control he actually has.

    The formula is completely consistent.

    ... inside an environment he can control. The bigger the environment, the easier the control. ... so the opponent simply distracts their victim by getting them consumed with their own consumption.

    The bigger the trick and the older the trick, the easier it is to pull, because --

    1. They think it can't be that old,
    2. They think it can't be that big,

    ... for so many people to have fallen for it.

    Eventually, when the opponent is challenged or questioned, it means the victim's investment and thus his intelligence is questioned, no one can accept that. Not even to themselves.

    You'll always find a good opponent in the very last place you'd ever look.

    In your own mind.

    Gold -- the godfather -- doesn't touch Zach and Avi.

    Avi & Zach providing some hints to Jake --

    You can't see what's right in front of you.

    Rachel, Jake Green's niece. Good. Pure. Innocence.

    More revelations

    Jake Green gains some more insight --

    There is something about yourself that you don't know. Something that you will deny even exists, until it's too late to do anything about it. It's the only reason you get up in the morning. The only reason you suffer the shitty puss, the blood, the sweat and the tears. This is because you want people to know how good, attractive, generous, funny, wild and clever you really are. Fear or revere me, but please, think I'm special.

    We share an addiction.

    We're approval junkies.

    Ego gratification. Even the car accident would have been some sort of approval.

    Jake Green's conning the three Eddies --

    Nobody kills a man who's going to make him money.

    Lord John, with a hot girl under his eyes and a beautiful assassin under his command --

    Beauty is a destructive angel, how could anything that looks so good be so bad?

    Dorothy Macha, after the foiled assassination attempt --

    Greed gets them all in the end.

    Avi explains the game --

    You've heard their voice for so long, you believe it to be you. Mr Gold is pretending to be you. Everyone is in his game and nobody knows it.

    He's behind all the pain there ever was. Behind every crime ever committed. Embrace the pain and you will win this game.

    If you change the rules on what controls you, you will change the rules on what you can control.

    The more power you think you have in Gold's world, the less power you have in the real world.

    The end of pride

    Jake donates to charity in Macha's name to further illustrate and manifest the difference between the both of them.

    Jake apologizes to Macha.

    Avi teaches --

    Use your perceived enemy to destroy your real enemy.

    Controlled vs. free man. Forgiveness is the ultimate act of liberation. No pride.

    The end of ego

    Jake Green, struggling with ego, pride, and fear --

    Wherever you don't want to go is where you will find him.

    Meeting the ego in the elevator. Stuck in the voluntarily taken elevator between the 14th and the 12th floor, Jake is struggling with his ego, the ultimate showdown.

    The greatest con, that he ever pulled... was making you believe... that he is you. --Avi

    You are not your ego.

    Liberation. Jake is invincible now. Macha isn't able to shoot nor impress him anymore. No fear.

    Macha gets and takes the credit for the donation, thus again feeding his vanity and ego which earns him a strange applause from Mr Gold.

    Macha demonstrates his adherence to the system by eventually begging and submitting to Gold. Fear.

    Sorter, the hitman, in a twisted scene, hinting at the bigger picture --

    None of this is real.

    Avi and Zach, the chess master and the master of con ultimately aren't real either.

    Liberation

    Avi's epilogue --

    Nobody knows where the enemy is. They don't even know he exists. He's in every one of their heads. And they trust him because they think they are him.

    If you try to destroy him to save them, they'll destroy you to save him.

    Jake loses the last game of chess with Avi, he left the game through his own liberation.

    Zach and Avi finally reveal it --

    We didn't do this because we like you. We did this because we are you.

    The ultimate con, the ultimate confidence trick, is absolute -- yet delicate -- confidence in your self. Beyond ego, that is.

    The greatest con, that he ever pulled... was making you believe... that he is you.--Avi

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  • WOWOW: Starred Sodium Lightbulbs

    What have salt and lightbulbs in common and why should you care?

    Both have issues. While I think that Eat To Live is potentially superior to many, if not most, dietary recommendations, the salt question is an interesting and apparently emotional one, culminating spectacularly in the Salt Wars: The Phantom Menace --

    Salt also pulls out calcium and other trace minerals in the urine when the excess is excreted, which is a contributory cause of osteoporosis. If that is not enough, high sodium intake is predictive of increased death from heart attacks. In a large prospective trial, recently published in the respected medical journal The Lancet, there was a frighteningly high correlation between sodium intake and all cause mortality in overweight men. The researchers concluded, High sodium intake predicted mortality and risk of coronary heart disease, independent of other cardiovascular risk factors, including high blood pressure. These results provide direct evidence of the harmful effects of high salt intake in the adult population.

    Without implying an actual call for prohibition, ... there is a great line in the movie Demolition Man which is the vehicle to deliver today's point --

    Stallone:
    Do you have the salt?
    Bullock:
    Salt is not good for you, hence, it is illegal.

    ... hence, it is illegal. Does anyone see a problem with this kind of reasoning?

    Let's take a look at the call to ban inefficient lightbulbs in EU --

    Germany's environment minister Sigmar Gabriel has written to the European Commission proposing that inefficient light bulbs be banned in the EU.

    It gets even better with House Inspectors checking your light bulbs --

    They will go into every room to calculate the number of low-energy light bulbs and while in the kitchen they will even examine the cooker to see if has automatic ignition or a permanent pilot light.

    It is the verboten approach which rings bells -- at least it should do so -- all over the world.

    While we're there, this is what you'll do --

    Stallone:
    You'll get a little dirty...
    ... you, a lot clean.
    And somewhere in the middle...
    You'll figure it out.

    Just take action and change things for --

    ... each event triggers -- almost domino-like -- the next and the following ones with the result becoming inevitable because of cause and effect.

    Moderation is important to break up black-and-white thinking since nothing is perfectly black nor white. Moderation is the complete scale from black to white and so is life which is -- to stay with colors -- taking continuously and simultaneously from the whole spectrum, including the extremes, incorporating every color that is imaginable, all side by side.

    Or is the old concept of moderation all of a sudden broken? I don't think so.

    Note: The weekly Linking Park editions will become less weekly and more themed, for there is no day and night on the internet, nor are there timezones and certainly no weeks to adhere to. In the meantime, please check out the starred items provided in the sidebar.

    To your excellence.

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  • Linking Park: 2007-W07, The More Suggestions Edition

    More networking, productivity, health and exercise suggestions, the whole enchilada.

    We've had this before, but here is a great follow up on LinkedIn in particular and on making your business network pay dividends --

    LinkedIn is just a tool, albeit a powerful one if you have a use for it and know how to make it work. If you are good at what you do, it amplifies it. If you suck, it amplifies that too. We'll assume the former and give some pointers on how you can make it work more effectively for you. If you find yourself wondering how to better use, derive benefit or get value from this tool, the following suggestions might prove useful. Don't forget the basic rule of being of service to others.

    Basic rules? Priorities? See the pattern here? What we talk about when we talk about "priority" --

    Since the Bronze Age of personal productivity, conventional wisdom has taught us the importance of priority in deciding how to plan and use our time. And, in the abstract, anyhow, that notion of putting your time and attention into those things that are the most valuable to you seems so "obvious" as to be a tautology, where "productivity = acting on priorities." (Of course, whether people's execution of the things they claim are important always maps to their stated intentions is another matter for another post a really big book.)

    [...]

    But, in practice, what the hell does "priority" really mean?

    Almost everybody wants effortless success, the question remains whether it is possible to emulate effortlessness in the first place --

    I believe our lives, world, and reality is actually created by the desires, thoughts, intentions, and images we give our attention to. Action is simply a way for us to enjoy what we've created.

    ... except for the fact that the effortless stuff is the stuff you really really want, everything else is not effortlessly achievable because you can trick yourself into true desire only so far.

    Let's keep this issue open for later discussion and in the meantime, admire your results since you've decided to get in shape..... again, suggesting to --

    Get in shape for life, not an event.

    On a different level but nevertheless related, check out Yoga and rock climbing and the art of falling down --

    I've been telling my students lately that when you fall out of a pose in yoga, that's a sign that you're getting stronger and that you're testing -- and pushing -- your edge. Conversely, if you find that you're never falling down in yoga class, or that you're never falling out of any poses, chances are that you're probably staying in your comfort zone a little too much. A similar set of principles can be applied to rock climbing, providing yet another example of how yoga and climbing fit together so nicely.

    Body tightness is the secret of many amazing gymnastic feats. Study these gymnastics tension exercises --

    One of the most important elements in gymnastics conditioning is body tension or "body tightness". Gymnasts can control the action of their body more easily (in static strength positions as well as in movement) when their body is held tight than when it is a loose collection of individual parts. A person's weight is much more difficult to handle when their body is relaxed than it is if it were held tight.

    Here is another suggestion, namely to eat fewer calories and live longer --

    Eating more calories than the body needs to maintain a thin, muscular weight ages us.

    Sounds sensible, on the other hand, what about some food for thought -- Want to lose fat? Eat more and get lean --

    Taking in too few of the required nutrients is equal to constant starvation. Consequently, your body expects nothing less than famine and starts to store the fat. Yes, every bit of anything you eat is treated as a scarce resource and is therefore stored away for times even worse.

    Since we already talk about clogging, ... Pipes is a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. When I stopped by first, I got this though --

    Our Pipes are clogged! We've called the plumbers!

    Nevermind.

    One of the worst productivity killers is the bad habit of going back and forth between one and the same task, hence the suggestion to get things done on the spot in order to minimize missed opportunities --

    Single-handling is the high-speed, high-performance productivity concept of dealing with tasks, material or immaterial, on first sight, encounter, or touch.

    Therefore, ... the book of the week is -- once again -- David Allen's Getting Things Done.

    To your excellent life.

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  • The Secret to Think and Grow Rich

    The original bestseller Think and Grow Rich, by Napoleon Hill, first published in 1937, was the outcome of interviewing and researching more than 500 successful men and women in an effort to discover the exact method they applied in order to achieve their respective goals. Included among them were Thomas Edison, Charles Schwab, Henry Ford, Theodore Roosevelt, Woodrow Wilson, Alexander Graham Bell, and John D. Rockefeller, alongside many others.

    The purpose of the studies was to be able to consciously reproduce the natural ways that led to the success of the aforementioned people. Please note that none of them ever consciously applied any secret method to accomplish their goals.

    Only in hindsight -- after the fact -- is it possible to recognize the patterns that were most successful. It doesn't even take a Rockefeller -- you could as well study young children's behavior and derive the exact same blueprint.

    In the introduction to Think and Grow Rich, Napoleon Hill, indirectly describes a -- somewhat hidden -- how-to methodology of thinking and achieving any goal you desire, not limited to achieving financial success.

    Throughout this philosophy will be found the suggestion that thought, backed by strong desire, has a tendency to transmute itself into its physical equivalent. --Napoleon Hill

    The latest take on Think and Grow Rich, is the "manual" The Hidden Secret in Think and Grow Rich by Brian Kim. It is published in electronic form and is actually a workbook, a step-by-step walk-through, dealing with the virtues and their sequence required to think and grow rich.

    Brian Kim has found the secret, he cites the natural process of goal achievement as a main outcome of the application of the secret as well as a major ingredient of the recipe itself.

    The main point is: The secret is the secret. It takes the understanding of the secret to spot it. And the reverse is also true: The steps towards discovering the secret are exactly what you're after, as in the journey is the reward, only better. Stated in only slightly different words, the secret is -- while being somewhat elusive -- that there is no secret.

    While Napoleon Hill states that specialized knowledge is an important part of the method, in the Hidden Secret, Brian Kim recognizes that it's a mere by-product which is almost taking care of itself. The aquisition of specialized knowledge is another instance of a natural outcome, if and only if, you follow the steps and the sequence to the letter.

    It is said that the secret jumps from the page once you're ready.

    Somewhere as you read, the secret to which I refer will jump from the page and stand boldly before you, if you are ready for it! When it appears, you will recognize it.

    The best thing about the secret is that it can be spelled out and yet you're only able to grasp it, if and when, you are ready for it.

    On the other hand, although the secret, the recipe, is a natural process, it is not quite sure that this natural process is in fact learnable by anybody who even gets the book and the manual read aloud. The theory is that even with the most thoroughly annotated and delicately explained step-by-step instructions to discover the secret, it is not universally reproducible for an arbitrary reader.

    It's like teaching an art: The techniques can be acquired by almost anybody yet only a few wanna-be painters have the talent -- the other half. Without talent, you teach technicians, not artists.

    Back to Napoleon Hill --

    If you are ready for the secret, you already possess one half of it.

    Want proof? Here is the secret: Apply burning desire, absolute faith, and a definite plan to your major purpose using this exact sequence, without ever giving up while staying religiously consistent all the time, whatever it takes.

    So what you say? There you go, as a prerequisite to think and grow rich you already need to possess half of it...

    Conclusion: Get all the info you can and -- if you really want it -- you will find the secret. I recommend the annotated edition by Ross Cornwell even though the original book is in the public domain. Get the Hidden Secret by and from Brian Kim. The step-by-step instructions are particularly helpful and interesting and will give you some valuable insight both into the methodology and your own thinking. Brian Kim teaches you the secret -- guaranteed --, it's up to you whether you end up as a technician or a true artist.

    Of note is the revised edition, Think and Grow Rich!: The Original Version, Restored and Revised, an edited and annotated homage by Ross Cornwell who --

    restore[d] Dr. Hill's book to its original manuscript content (it was first published in 1937, but was abridged in 1960), annotate[d] it with more than 50 pages of endnotes (most of the persons and events he discusses are generally unknown to readers today), index[ed] it thoroughly, add[ed] an appendix with a wealth of additional information about Dr. Hill and his work, and revise[d] the book in ways to help remove certain "impediments" to reading the book today...

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  • Review: The Warrior Diet by Ori Hofmekler

    Based on undereating during the day and eating that one big meal at night, the Warrior Diet is appealing in many ways and modeled after the ancient hunter's schedule of hunting and collecting during the day and resting and eating in safety at night.

    No calorie counting, no restrictions, the cyclic nature of the program and the sequence of salad, veggies, and carbohydrates at the end over the course of the night time meal is important and makes this diet -- work. Even killing an occasional pizza is allowed.

    The starvation vs. compensation cycle is intriguing in that it is obviously triggering something that Ori calls the warrior instinct.

    Heightened levels of energy and alertness in reminiscence of the old warriors on the hunt for their meal are a reality in the undereating phase and a means to counterbalance our lazy, civilized habits. The body isn't preoccupied with digestion during the waking hours and even more, almost starving -- you are allowed to eat, as long as you chose low glycemic index fruits and veggies in order to keep the insulin output low to regulate the balance of the most important hormones.

    The fascinating opposite is the overeating period. The day is divided into 20 hours of undereating and 4 hours of overeating in which you can basically eat what you want -- sans sugar and refined starch of course, but this should be common sense by now.

    Try this diet as a lifestyle and you will be amazed by the newly found energy and vigor and the sheer amount of food that you will eat during the hour-long eating sessions at night without gaining weight. In fact, you will even lose the last pounds of fat that are on top of your chiseled six-pack abs.

    Wild and raw, instinctive eating, and living... who doesn't want to feel like a predator in an otherwise sterile, domesticated world?

    Conclusion: Highly recommended, both the book and the diet.

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