• The Secret of Building a Strong Reputation

    This post is part of The Foundations of Your Personal Brand Series.

    Your business depends on your integrity while your integrity depends on delivering what you promise.

    Consider two scenarios. You sense that the new client brings some great business. The first job needs to be completed as soon as possible and you want it to get the follow-up business.

    1. You estimate how long the job takes, you project a completion time that sounds good and acceptable to the client but you know is probably impossible to achieve.
    2. You do not estimate but instead you convince the client that his job will be treated as a priority and will be taken care of with all the resources you have. You immediately start working on the job and you get back to the client as soon as you know the time frame for definitive completion.

    Scenario #1 is based on your belief that the client is off to the competition if the production time seems to conflict with his own projection or deadline. This is fear-based thinking and you end up apologizing (see below).

    Scenario #2 is the way to go. It is your job to communicate that you are the best to get the task done without getting into specifics that will eventually turn out suicidal for your business -- having to deliver on your word despite the fact that everything has changed but the client's mind and expectations. Avoid the trap of running after your own word.

    Your clients and customers take your vague estimates and treat them as promises. It's the only thing they have, after all. Whatever you state, you give your word. Whatever you say, guess, or estimate, make it as accurate as possible or avoid saying anything at all. Do not give any numbers or time frames before getting acquainted with all the required information.

    When stating production or delivery times, it is almost always preferable to generously pad the time needed. Do not over-promise only to prevent the customer from asking the competition for a quote. You will have to apologize to a client you only gained with promising too much only to have him later, unable to leave, wait for your services to complete. You will apologize to a client who won't bring you any more business.

    State accurate times and amounts, to the best of your knowledge, not according to your hopes or fears, even when the services rendered are taking longer than the client expected. Educate your customers about production times and requirements and have them base their estimates and expectations on the newly gained knowledge.

    Your client's deadline is your client's deadline. If you know you won't be on time, immediately communicate this. Make a plan to get as much done as possible, try to help your client with his deadline but never promise the impossible. A client who knows that you do everything to meet his deadline will be your grateful client.

    Compete with vigor, compete fairly, honestly, and trustworthy. Always under-promise and over-deliver.

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  • How Your Mind Benefits from Cleaning Up Your Physical Workspace

    After you resolve to clean up that mess, you are forced to make yes-or-no decisions and, as a result, you will enjoy an unexpected, long forgotten peace of mind, in return for your physical efforts.

    Get rid of the clutter, take a look at your files in the drawers, at your clothes in their closets, at the too many items on your homepages, ... finally look at the stuff that piles up in your brains, occupying valuable working memory.

    No, you won't use any of it at some later time. You will, and neither will no other human being, never ever look again at the so called reference material, the results of your organization efforts to get things done.

    Organizing your physical world is an important step on the path leading to clarity, purpose, and success. The sorting through files and paperwork will reload the essence of all these things into your mind. Use this special occasion to handle everything only one single time and immediately make your decisions to either keep or drop. When in doubt, choose the latter.

    The intention of building an archive containing reference material, material dedicated for later, unspecified, potential use, will leave you with constructive insights -- you will find things you long thought lost, only to notice that you manage to live without them, leading to the eventual, logical consequence to finally throw them away.

    A positive side-effect is, that once you free your physical space from the clutter, you also free your mind. You do not even have to touch your cluttered thoughts to benefit from the cleaning, the newly won space in the physical world will simultaneously widen and expand your mental world. You will even notice the relief from stress, unrecognized stress resulting from long built-up heaps of stuff that is increasingly clogging up your productive system.

    Resolve today to get rid of something, everyday.

    An extension of this method is to continually and consciously make room for something new. In the same manner you stop old habits or activities in order to find time to start new habits and activities, make physical space for things you wish to acquire. Think of every acquisition as a replacement of something old with something new. Everything you buy, every item or abstract concept or idea you adopt, is in fact a renovation of all that you have -- once you stick to the giving away of something in exchange for anything which you receive. Live life, light.

    Peter Drucker would say: Before acquiring something new, give away something old.

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  • Quick Motivation: You Live in Paradise

    The first moment you spent on earth was the beginning of a new world, the world at your fingertips. You grew up and you noticed the nature of the nature of every living thing.

    You have the most beautiful life imaginable. You have it all. Everything is coming to you. Everybody adores you. You have, at your disposal, some unique, natural gifts that are waiting to get explored.

    You indulge in whatever passion you want. You have the capabilities and the potential to achieve it all.

    Your mind is more than able to handle even the most demanding questions and to produce answers comprehensible to anybody who would ask.

    Your presence is shining brightly and your glow illuminates the ground you walk on. In whatever guise you appear, your light is impossible to dim.

    Your talents are unique in their realm. You walk on paths that nobody else has ever touched.

    You can have it all. Reach out and grab what is rightfully yours. You deserve it and you won't take it away from anyone else because there is enough for everyone.

    You are special. You have the means to have everything you ever dreamt of.

    Deal with it. Accept your responsibility.

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  • Maintain Your Beauty

    How do you think are you going to be able to maintain your beauty during the years to come? Your beauty is shining and legendary. What do you think are you doing right now? Why do you think you can do without sleep? You don't eat regularly, you don't eat enough, and what you eat is not worth the mention. Then there is your mood, please watch it, for that you attract exactly what you radiate.

    You play with your life like I used to play with mine...

    You declare your starved look a beauty ideal and others will follow you because you are their idol, you are a role-model. Take responsibility. You work without rest while you postpone your health and your beauty... You expect to get it back after being rewarded. What do you think will be your reward? What do you expect from your reward? What do you plan on doing with your reward?

    What you still mistake for your reward will not satisfy your longing. But you know that. You will receive a thousandfold, yet you will be waiting for happiness. In vain. You will crave even more and try even harder when the only right thing to do is to step back and enjoy the show.

    Don't trade your beauty or your health for something you're not even vaguely able to describe. What you want lies in front of you, within easy reach, day in, day out.

    Let go of everything for the shortest moment of your precious time and feel what is there for you and only for you. Feel what you are missing and what you are neglecting in favor of that fear. Let go and be beautiful. Your reward comes from within.

    Surprised?

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