• Polarize Your Peers

    edited by Alexander Becker

    What if everyone liked your style?

    Personal branding, personal marketing, singing your song, is not about striving to seduce everyone. Try to seduce anyone and you're on your way.

    Tell them that and how you're the greatest musician, voice, actor, the greatest you that has ever been and some will love you and others will not love you.

    Offer them their own emotions.

    Some will get it and some won't. The important thing is it. Get it out.

    It is not enough that your closest friends think you're crazy. Make sure everybody knows. Those who understand do understand and those who don't wouldn't have understood ever.

    Do not show off your crazy mind on each and every inappropriate occasion, reserve your chutzpah and your strange ways of seeing the world and dealing with things for the goal you are really after.

    That's the WOW you're after. WOW is a direct result and a function of exposure. Don't think so? Try it without exposure.

    As long as everybody likes you and your idea, -- that's impossible, by definition -- you can tell that you're not there yet.

    You act merely as a catalysator for the people who look up to you.

    Please note that this is not about winning vs. losing friends. It's not about friends at all. This is about You. Your peers and their reflections are mere indicators for your progress.

    Now go and tell everyone and see what I mean.

    Ultimately, your success is indicated by the number and the ratio of people, not understanding and not loving your idea. It's not about polarizing your self but instead, the essence of your idea which polarizes any audience.

    Measure your success by the number of people, even friends, you alienate with your idea.

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  • Free ebook: Celebrate Your Beauty

    edited by Alexander Becker

    Peer pressure, vanity and behavior, motivation tricks and hacks, success and pain, and how to excel, Celebrate Your Beauty -- whatever it takes.

    Whether you work on stage, or walk the runways, whether you make things real on the big screen, behind the scenes, near a microphone, or in the proximity of a camera, this little book is for you.

    Also, producers, can you hear me? Make your artists happy with this book. Celebrate Your Beauty provides targeted and clustered content, a well-readable, pre-selected set of articles written to help promote beauty and maintain motivation on and off stage. Share it, mail it, give it away, and make them love you even more.

    This book will make you look even better.

    Celebrate Your Beauty is a long tail edition, a small, topical ebook, 26 pages, remixed and arranged from articles appearing on WOW. As much as with a delicious dinner, all the ingredients are readily available -- yet, you still let the chef do the work, don't you?.

    Celebrate Your Beauty will never go out of print -- it doesn't have to. You print it if you want to do so, I may even print it, but no one is going to stock this one.

    With no shelf space to pay for and, in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees, a miss sold is just another sale, with the same margins as a hit. A hit and a miss are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

    The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

    Like I said before: Everything has its moment.

    Download the free ebook: Celebrate Your Beauty, written to help promote beauty and maintain motivation in the world of looks.

    One last thing -- from now on, comments are open, I invite you to tell me what you think, what you feel, and whether you strive to leap forward and show the world that it is possible.

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  • Positive Peer Pressure

    edited by Alexander Becker

    Peer pressure is usually associated with negative behavior and the social dynamics of youth and growing up. Adopt and employ the concept of peer pressure to make a positive difference. Get your tribe to follow your positive lead just as they would follow you blindly in decadence. You are highly responsible for your fellow adventurers, the people around you who read your lips and do exactly what you do. Take good care of them.

    Live the best way you can under the best circumstances you can create and do not let your tribe in the dark. Strive to be an idol and carefully monitor every step you take in public; you are always watched and adored for what and for how you are. You are a role-model whether this makes you comfortable or not. Accept being cited as an example.

    This is by no means an abstract advice. Look around and observe the people you are with on a regular basis. Everyone influences everyone else. Even the most negligible action can have vast effects when, evaluated in hindsight, through your initial cause someone got inspired to do something not so negligible -- be it good or bad.

    Your network of influence, how far does it reach? How far do you intend to reach out? As a rule, the most freakish actions are the ones emulated the most and with great passion. How do you move? Do you eat in certain ways? Do you exhibit any weird behavior that supports your public, your stage personality? People will copy exactly that. Use the power of being an example to spread positive and meaningful actions, thoughts, and emotions. Sort through what is expected from you and live up to people's well-meant anticipations. Make sure to only meet positive expectations; everyone will wait for and prey on your negative output -- do not give in to lower instincts.

    The goal is not to create a uniform, synchronously-dancing, equal-looking tribe which would resemble an army more than anything else -- the ideal is the exact opposite, open-eyed, loosely connected, independent and free individuals, given their own, true voice, aware of their abilities and their purpose. You act merely as a catalysator for the people who look up to you.

    There are many who strive to become like you.

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Peer pressure, vanity and behavior, motivation tricks and hacks, success and pain, and how to excel, Celebrate Your Beauty -- whatever it takes. Download your free ebook.