• WOWOW: Believing in the Improbable

    edited by Alexander Becker

    Bugs and books, naming names, and the improbable improbable from Kevin Kelly and Brian Eno.

    • Scientists find bugs that eat waste and excrete petrol --

      Silicon Valley is experimenting with bacteria that have been genetically altered to provide 'renewable petroleum'.

    • Books that changed my life --

      I don't mean merely great books, or memorable ones, or favorite ones. I mean books that altered your behavior, changed your mind, redirected the course of your life. Books as levers.

    • Unthinkable futures --

      Improbability is still a strong bias to overcome. Much that is happening today would have been dismissed as unbelievably bad science fiction only 15 years ago. The US with secret prisons torturing Muslims? Street sweepers in India with their own cell phones? Obesity a contagious disease? A trusted encyclopedia written by anyone? Yeah, right, give me a break.

      [...]

      This list of unthinkable futures -- probabilities we tend to dismiss without thinking -- was published 15 years ago in the Summer, 1993 issue of Whole Earth Review. Our intent was less to correctly predict the future (thus the silliness) and more to predict how unpredictable the actual future would be.

      Believing in the improbable is quickly becoming a survival skill.

      • A new profession -- cosmetic psychiatry -- is born. People visit "plastic psychiatrists" to get interesting neuroses and obsessions added into their makeup.
      • A new kind of holiday becomes popular: you are dropped by helicopter in an unknown place, with two weeks' supply of food and water. You are assured that you will not see anyone else in this time. There is a panic button just in case.
      • Seed companies start selling packets of unpredictable mutants produced by random genetic engineering programmes: "JUST PLANT 'EM AND SEE WHAT COMES UP!" Suburbia is covered with exotic new blooms and giant cucumbers.
      • The first Bio-Olympics, where athletes can have anything added to or subtracted from their bodies, take place in 2004.
      • A microbe engineered to eat oil slicks evolves a taste for rubber. [Ed.--See above.]
      • Traveling as a process enjoys a revival. People abandon the idea of "getting from A to B" and begin to develop (or re-discover) a culture of traveling: semi-nomadism. Lots of people acquire super new faxed-and-modemed versions of the mobile home. It becomes distinctly "lower-class" to live in a fixed location.

    • A two-part rule for naming your Startup --

      Our minds are built to make connections, mostly at a subconscious level. When a metaphor is detected, it triggers a process in our brains that associates the metaphor with the next object or reference. This naming system forces the mind to take the cognitive step of associating the metaphor to the product it represents, thus forming a positive association to the brand. And once your brain has woven the connection, it sticks, so there’s a great chance your company name won’t be forgotten.

    Where nothing is improbable, nothing is impossible either.

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  • WOWOW: True Fans Want True Charisma

    edited by Alexander Becker

    True fans, true charisma, and true assholes, what's the difference anyway -- and the trouble with Steve Jobs.

    Kevin Kelly does it again, and it is amazingly, beautifully simple: You need 1000 true fans --

    A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author -- in other words, anyone producing works of art -- needs to acquire only 1,000 True Fans to make a living.

    A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.

    Ok? Here is the secret, from the angle of Bob Sutton's (no) asshole perspective --

    All accounts about Jobs make clear that he is not all asshole all the time -- that he uses nastiness strategically at times or sometimes simply loses his temper. As I show in the chapter on the virtues of assholes, if you want to be an effective asshole, you can't be all asshole all the time.

    ... it is interesting how often his anger seems to focus on two issues: aesthetics and ease of human use. Examples include his temper tantrum about the color that the vans were painted at NEXT, a story an engineer told me about how unhappy Jobs was with the color of the bolts inside a computer (he wanted the technicians and geeks who opened it up to be impressed with the beauty), and a story -- which is pure rumor -- that he fired someone from the Apple store because he didn't like the color and quality of the bags that she ordered.

    (...)

    I worry that, by glorifying Jobs, we are making the world safe for asshole infested organizations and fueling the belief that assholes make more effective leaders.

    The Fortune article: The trouble with Steve Jobs: Asshole, genius, or both?

    Jobs likes to make his own rules, whether the topic is computers, stock options, or even pancreatic cancer. The same traits that make him a great CEO drive him to put his company, and his investors, at risk.

    Finally, Steve Jobs speaks out himself --

    We had a big debate inside the company whether we could do that or not. And that was one where I had to adjudicate it and just say, We're going to do it. Let's try.

    This is exactly the point.

    What are you called when you're an asshole but no CEO? You're charismatic. When you're the CEO, it's all about charisma and unpopular decisions. As a leader, you're admired for making decisions, admired even for making unpopular decisions, admired as a martyr -- and ultimately, secretly, you're admired as an asshole -- because after all, it's your job, you have to do it.

    Just make sure that you act because you have to act like you have to act, that is, as long as you're being an asshole out of passion, charisma, or even chutzpah, your true fans will remain true fans and become even more fanatic. When it is fear that makes you act like an asshole, well, this is what you get: No fans, no charisma, no chutzpah, no passion, and certainly no reward.

    The more unique the vision, the more elaborate the idea, the farther ahead of the pack, the more charisma you need to just do it and to convince everybody else that you are right and that it works anyway. Again, the more charismatic, the more you polarize your peers.

    The trick is to appear as a total asshole not all the time and not no everybody at once but to try to appear civilized half the time or to half the people. This way, your reputation remains stable.

    One more thing: If you had a dream, would you want anyone -- except yourself -- to interfere, influence, or even taint the outcome of what you know would be the most beautiful thing in your life? Wouldn't you fight with everything you've got?

    I thought so.

    Chances are, that the asshole trait (or is it a gene?) makes any dream a little -- if not much -- more realistic.

    Have a great weekend and at least try not to abuse your peers too much. On the other hand, what are you waiting for? Make your dream come true already!

    Your true fans will take care of themselves.

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