• WOWOW: Believing in the Improbable

    by Alexander Becker

    Bugs and books, naming names, and the improbable improbable from Kevin Kelly and Brian Eno.

    • Scientists find bugs that eat waste and excrete petrol --

      Silicon Valley is experimenting with bacteria that have been genetically altered to provide 'renewable petroleum'.

    • Books that changed my life --

      I don't mean merely great books, or memorable ones, or favorite ones. I mean books that altered your behavior, changed your mind, redirected the course of your life. Books as levers.

    • Unthinkable futures --

      Improbability is still a strong bias to overcome. Much that is happening today would have been dismissed as unbelievably bad science fiction only 15 years ago. The US with secret prisons torturing Muslims? Street sweepers in India with their own cell phones? Obesity a contagious disease? A trusted encyclopedia written by anyone? Yeah, right, give me a break.

      [...]

      This list of unthinkable futures -- probabilities we tend to dismiss without thinking -- was published 15 years ago in the Summer, 1993 issue of Whole Earth Review. Our intent was less to correctly predict the future (thus the silliness) and more to predict how unpredictable the actual future would be.

      Believing in the improbable is quickly becoming a survival skill.

      • A new profession -- cosmetic psychiatry -- is born. People visit "plastic psychiatrists" to get interesting neuroses and obsessions added into their makeup.
      • A new kind of holiday becomes popular: you are dropped by helicopter in an unknown place, with two weeks' supply of food and water. You are assured that you will not see anyone else in this time. There is a panic button just in case.
      • Seed companies start selling packets of unpredictable mutants produced by random genetic engineering programmes: "JUST PLANT 'EM AND SEE WHAT COMES UP!" Suburbia is covered with exotic new blooms and giant cucumbers.
      • The first Bio-Olympics, where athletes can have anything added to or subtracted from their bodies, take place in 2004.
      • A microbe engineered to eat oil slicks evolves a taste for rubber. [Ed.--See above.]
      • Traveling as a process enjoys a revival. People abandon the idea of "getting from A to B" and begin to develop (or re-discover) a culture of traveling: semi-nomadism. Lots of people acquire super new faxed-and-modemed versions of the mobile home. It becomes distinctly "lower-class" to live in a fixed location.

    • A two-part rule for naming your Startup --

      Our minds are built to make connections, mostly at a subconscious level. When a metaphor is detected, it triggers a process in our brains that associates the metaphor with the next object or reference. This naming system forces the mind to take the cognitive step of associating the metaphor to the product it represents, thus forming a positive association to the brand. And once your brain has woven the connection, it sticks, so there’s a great chance your company name won’t be forgotten.

    Where nothing is improbable, nothing is impossible either.

    Related Items

    Labels: , , , , , , , , , , , , , , , ,

    If you liked this post, please take the time to bookmark it on del.icio.us or vote for it on Digg. Thank you! You can also get free updates , send feedback, or browse the archives for more.

  • Review: The Dip by Seth Godin

    by Alexander Becker

    The best in the world.

    Never quit something with great long-term potential just because you can't deal with the stress of the moment. (The Dip)

    Seth Godin of Purple Cow and Squidoo and Seth Godin fame once again adds some required reading to your list (and mine). The Dip: A Little Book That Teaches You When to Quit (and When to Stick).

    A book mentioning its typefaces in the imprint has my full attention, Janson Text with Berthold Akzidenz Grotesk, not just as a designer. A small, perfect bound book with nice paper and Hugh's drawings. That alone makes it the best book in the world -- at this exact time, at this very place, between and among the laser-printed, spiral-bound manuals and ebooks -- one of the few real books of the moment.

    Seth says being the best in the world is seriously underrated. Being the best in the world is hip again.

    The best in the world. I wonder how many people actually do quit -- recognizing and quitting their personal cul-de-sacs (or culs-de-sac?). I'm sure there are many who follow the recognizing part and even some who consider the quitting itself. Case in point, it's the Dip in action: scarcity and the value created by scarcity.

    I wonder how many people actually do quit, the question proves Seth's every point, the best in the world is not exactly about doing what everybody else is doing. Common sense is counterproductive here.

    The Dip sets up the best in the world vs. moderation --

    ... take a look at extreme moderation which seems to be a contradiction in terms. You can exaggerate everything, just apply the concept of excess to the idea of moderation.

    I still feel the urge to take moderation to the extreme... (WOW)

    Moderation is common sense, where common determines the exact amount of moderation -- average. Everything else is extraordinary -- and therefore worth pursuing.

    The best in the world goes against the Pareto principle --

    80% of the consequences stem from 20% of the causes. It is usually implied and recommended to focus on the 20% since this is where the return on investment originates. In our eternal quest for optimization, let's take a look at the dark side, the apparently unnecessary, the 80% of causes as determined by the Pareto principle. What about those non-vital many? (WOW)

    The Dip is the remaining 20% of consequences. The Pareto principle boosts productivity and works like magic in average settings, but, to conquer the Dip, you have to go all the way. 100%.

    Here is the Dip in the context of Zero-based thinking --

    Apply reversed zero-based thinking: Knowing what you know now, would you again get out of that situation? What could have changed your decision? (WOW)

    Obviously, realizing that the cul-de-sac was actually a Dip should have changed your decision.

    To sum it up, the idea of leaning into the Dip and coming out the best in the world is taking us beyond moderation, certainly beyond the 80/20 principle, and in a way beyond zero-based thinking -- dip or dead-end is a rather binary decision. Yet, I can relate to that best in the world thing a lot. It instills a certain hunger, and hunger doesn't know about cul-de-sacs.

    The concept of sticking with strategies and abandoning tactics is particularly useful. It takes the guesswork out of motivation issues, shortcomings, and temporary failures.

    The one missing ingredient is talent. The problem is that talent doesn't play any role. Maybe it's a lack of talent when quitting is the best you can do. Maybe -- in the end -- talent is what makes you the best in the world and prevents you from quitting when it just starts to hurt a little.

    The Dip is a definite recommendation, stuff to read, live and quit through.

    Now, get your name on that list already.

    Related Items

    Labels: , , , , , , , , , , , , ,

    If you liked this post, please take the time to bookmark it on del.icio.us or vote for it on Digg. Thank you! You can also get free updates , send feedback, or browse the archives for more.

  • Free ebook: Celebrate Your Beauty

    by Alexander Becker

    Peer pressure, vanity and behavior, motivation tricks and hacks, success and pain, and how to excel, Celebrate Your Beauty -- whatever it takes.

    Whether you work on stage, or walk the runways, whether you make things real on the big screen, behind the scenes, near a microphone, or in the proximity of a camera, this little book is for you.

    Also, producers, can you hear me? Make your artists happy with this book. Celebrate Your Beauty provides targeted and clustered content, a well-readable, pre-selected set of articles written to help promote beauty and maintain motivation on and off stage. Share it, mail it, give it away, and make them love you even more.

    This book will make you look even better.

    Celebrate Your Beauty is a long tail edition, a small, topical ebook, 26 pages, remixed and arranged from articles appearing on WOW. As much as with a delicious dinner, all the ingredients are readily available -- yet, you still let the chef do the work, don't you?.

    Celebrate Your Beauty will never go out of print -- it doesn't have to. You print it if you want to do so, I may even print it, but no one is going to stock this one.

    With no shelf space to pay for and, in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees, a miss sold is just another sale, with the same margins as a hit. A hit and a miss are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

    The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

    Like I said before: Everything has its moment.

    Download the free ebook: Celebrate Your Beauty, written to help promote beauty and maintain motivation in the world of looks.

    One last thing -- from now on, comments are open, I invite you to tell me what you think, what you feel, and whether you strive to leap forward and show the world that it is possible.

    Labels: , , , , , , , , , , , , , , , ,

    If you liked this post, please take the time to bookmark it on del.icio.us or vote for it on Digg. Thank you! You can also get free updates , send feedback, or browse the archives for more.

  • Eat as Much as You Want: Experiences with the Warrior Diet

    by Alexander Becker

    One of the advantages of the Warrior Diet is the clear and simple distinction between what is allowed and when: Undereat for 20 hours and indulge in overeating the remaining four hours -- each and every day. It is easy to adhere to the principles and to defeat potential attempts to cheat -- refined sugars, for example just aren't allowed.

    Certain other diets prescribe exact times for exceptions or specific amounts that basically invite you to eat some more or some stuff that would be off, but... seems to be... with some stretching of the rules... and so on.

    After eating according to the rules of the Warrior Diet for more than five weeks now, here are some impressions, in no particular order:

    • Weight: Although I don't follow the Warrior Diet to actually lose weight, it definitely works to get rid of some bodyfat (Hofmekler calls it "stubborn fat" in the book) if you combine the diet with physical training.
    • Undereating: Absolute undereating; only water, coffee, and fruit juices seem to work best for me in terms of alertness, energy, and overall well-being throughout the day.
    • Overeating: I eat as much food as I ate during the first half of the year all in one month and I still lost some weight; in excess of four pounds over the first three weeks. Overeating, and especially the included compensation feels very real and converges with my take on moderation.
    • Coffee: I stopped drinking coffee, the compulsive, repetitive, hourly coffee, half a year ago. Since then, I only drank a cup or so once a week. Now, on the Warrior Diet, I drink coffee again daily, one small cup in the morning and another one in the afternoon. Drinking that black bitter dervish on an empty stomach feels great, in contrast to what you and I expected. It really supports the undereating phase.
    • Food groups: I am still eating vegan, no meat, no dairy -- all warrior... My eating vegan is an ongoing experiment and I am happy with the results so far. As of now, I experience no deprivations or deficiencies. (Note: The Warrior Diet is not about eating vegan.)
    • Diet composition: A week on all veggies and almonds feels great. Extraordinarily great. I ate an average of 200g almonds each day and I even lost weight. (I even felt great after eating more than 400g on one single day -- don't try this on any other diet, you probably don't want to try this at all...)
    • Exercises: An intense workout on an empty stomach, right after work, in the evening just before preparing the big meal feels amazing and leaves me with even more energy than I brought home. I don't even feel hungry after exercising.
    • Cravings: The body seems to crave exactly what is nutritionally necessary. It's always amazing to see the vegetative functions working so well.
    • Instincts: Eating vegan, my instincts aren't too bloody... but I am taking care of the almonds and the fat intake and I believe that all instincts respond and react the way they should.

    Conclusion: I still and highly recommend the Warrior Diet for everyone, for physically active people as well as for the 24/7-in-front-of-the-screen crowd.

    Related Items

    Labels: , , , , , , , , , , , , , , , , , ,

    If you liked this post, please take the time to bookmark it on del.icio.us or vote for it on Digg. Thank you! You can also get free updates , send feedback, or browse the archives for more.

  • Review: The Warrior Diet by Ori Hofmekler

    by Alexander Becker

    Based on undereating during the day and eating that one big meal at night, the Warrior Diet is appealing in many ways and modeled after the ancient hunter's schedule of hunting and collecting during the day and resting and eating in safety at night.

    No calorie counting, no restrictions, the cyclic nature of the program and the sequence of salad, veggies, and carbohydrates at the end over the course of the night time meal is important and makes this diet -- work. Even killing an occasional pizza is allowed.

    The starvation vs. compensation cycle is intriguing in that it is obviously triggering something that Ori calls the warrior instinct.

    Heightened levels of energy and alertness in reminiscence of the old warriors on the hunt for their meal are a reality in the undereating phase and a means to counterbalance our lazy, civilized habits. The body isn't preoccupied with digestion during the waking hours and even more, almost starving -- you are allowed to eat, as long as you chose low glycemic index fruits and veggies in order to keep the insulin output low to regulate the balance of the most important hormones.

    The fascinating opposite is the overeating period. The day is divided into 20 hours of undereating and 4 hours of overeating in which you can basically eat what you want -- sans sugar and refined starch of course, but this should be common sense by now.

    Try this diet as a lifestyle and you will be amazed by the newly found energy and vigor and the sheer amount of food that you will eat during the hour-long eating sessions at night without gaining weight. In fact, you will even lose the last pounds of fat that are on top of your chiseled six-pack abs.

    Wild and raw, instinctive eating, and living... who doesn't want to feel like a predator in an otherwise sterile, domesticated world?

    Conclusion: Highly recommended, both the book and the diet.

    Related Items

    Labels: , , , , , , , , , , , ,

    If you liked this post, please take the time to bookmark it on del.icio.us or vote for it on Digg. Thank you! You can also get free updates , send feedback, or browse the archives for more.

Subscribe to WOW to have the latest articles conveniently delivered for free. You can also subscribe to WOW by E-mail.

Previous Posts

Free Download

Peer pressure, vanity and behavior, motivation tricks and hacks, success and pain, and how to excel, Celebrate Your Beauty -- whatever it takes. Download your free ebook.