• WOWOW: Believing in the Improbable

    by Alexander Becker on June 27, 2008 | Link

    Bugs and books, naming names, and the improbable improbable from Kevin Kelly and Brian Eno.

    • Scientists find bugs that eat waste and excrete petrol --

      Silicon Valley is experimenting with bacteria that have been genetically altered to provide 'renewable petroleum'.

    • Books that changed my life --

      I don't mean merely great books, or memorable ones, or favorite ones. I mean books that altered your behavior, changed your mind, redirected the course of your life. Books as levers.

    • Unthinkable futures --

      Improbability is still a strong bias to overcome. Much that is happening today would have been dismissed as unbelievably bad science fiction only 15 years ago. The US with secret prisons torturing Muslims? Street sweepers in India with their own cell phones? Obesity a contagious disease? A trusted encyclopedia written by anyone? Yeah, right, give me a break.

      [...]

      This list of unthinkable futures -- probabilities we tend to dismiss without thinking -- was published 15 years ago in the Summer, 1993 issue of Whole Earth Review. Our intent was less to correctly predict the future (thus the silliness) and more to predict how unpredictable the actual future would be.

      Believing in the improbable is quickly becoming a survival skill.

      • A new profession -- cosmetic psychiatry -- is born. People visit "plastic psychiatrists" to get interesting neuroses and obsessions added into their makeup.
      • A new kind of holiday becomes popular: you are dropped by helicopter in an unknown place, with two weeks' supply of food and water. You are assured that you will not see anyone else in this time. There is a panic button just in case.
      • Seed companies start selling packets of unpredictable mutants produced by random genetic engineering programmes: "JUST PLANT 'EM AND SEE WHAT COMES UP!" Suburbia is covered with exotic new blooms and giant cucumbers.
      • The first Bio-Olympics, where athletes can have anything added to or subtracted from their bodies, take place in 2004.
      • A microbe engineered to eat oil slicks evolves a taste for rubber. [Ed.--See above.]
      • Traveling as a process enjoys a revival. People abandon the idea of "getting from A to B" and begin to develop (or re-discover) a culture of traveling: semi-nomadism. Lots of people acquire super new faxed-and-modemed versions of the mobile home. It becomes distinctly "lower-class" to live in a fixed location.

    • A two-part rule for naming your Startup --

      Our minds are built to make connections, mostly at a subconscious level. When a metaphor is detected, it triggers a process in our brains that associates the metaphor with the next object or reference. This naming system forces the mind to take the cognitive step of associating the metaphor to the product it represents, thus forming a positive association to the brand. And once your brain has woven the connection, it sticks, so there’s a great chance your company name won’t be forgotten.

    Where nothing is improbable, nothing is impossible either.

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