• WOWOW: Money for Nothing and Better than Free

    edited by Alexander Becker on March 14, 2008 | Link

    Money for nothing? Adding value makes even free eventually satisfying.

    Seth Godin has another short ebook that you absolutely need and I absolutely missed --

    Be useful, unique and updated.

    ... and make sure to apply this to life on all levels.

    Also, to the same tune, what's better than free --

    When there are infinite copies of something, charging for one is almost impossible.

    Kevin Kelly has eight generatives better than free --

    In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.

    • Immediacy
    • Personalization
    • Interpretation
    • Authenticity
    • Accessibility
    • Embodiment
    • Patronage
    • Findability

    You see --

    Software, free. The manual, $10,000.

    Making you look good, all of you, free. Making YOU look good, making you excel at what ONLY YOU can do best -- ask me for a quote.

    Useful, unique and updated.

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