• Polarize Your Peers

    by Alexander Becker on August 30, 2007 | Link

    What if everyone liked your style?

    Personal branding, personal marketing, singing your song, is not about striving to seduce everyone. Try to seduce anyone and you're on your way.

    Tell them that and how you're the greatest musician, voice, actor, the greatest you that has ever been and some will love you and others will not love you.

    Offer them their own emotions.

    Some will get it and some won't. The important thing is it. Get it out.

    It is not enough that your closest friends think you're crazy. Make sure everybody knows. Those who understand do understand and those who don't wouldn't have understood ever.

    Do not show off your crazy mind on each and every inappropriate occasion, reserve your chutzpah and your strange ways of seeing the world and dealing with things for the goal you are really after.

    That's the WOW you're after. WOW is a direct result and a function of exposure. Don't think so? Try it without exposure.

    As long as everybody likes you and your idea, -- that's impossible, by definition -- you can tell that you're not there yet.

    You act merely as a catalysator for the people who look up to you.

    Please note that this is not about winning vs. losing friends. It's not about friends at all. This is about You. Your peers and their reflections are mere indicators for your progress.

    Now go and tell everyone and see what I mean.

    Ultimately, your success is indicated by the number and the ratio of people, not understanding and not loving your idea. It's not about polarizing your self but instead, the essence of your idea which polarizes any audience.

    Measure your success by the number of people, even friends, you alienate with your idea.

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