Make it Personal
Sometimes, things just won't take off. Great ideas, but still --
It's not personal. It's strictly business.
Yeah right. What if that's exactly the problem? Make it personal.
The solution is to inject some -- or some more -- personality. You're still not required to identify yourself with your idea but make it yours, at least.
Whatever it is, it's a product of a very personal idea. Once detached from its original personality it is hard to reattach an idea to its emotions. However, since your idea will die from too clean an abstraction anyway, it will be worth that one last try.
Obviously, continuously maintaining the connection between your personality and your idea is the objective here. By creating personal bonds between your idea and yourself, between yourself, your idea, and your audience, your sparks will eventually ignite the fire.
Expose in detail --
- What and how do you feel?
- Why is your idea so important?
Share your personality with me. Tell me and I'll buy it. Your idea, that is.
One last thing. Make it deeply and genuinely personal, anything that even remotely spells superficial won't suffice, in fact, superficiality will cost you your very idea.
Labels: business, decisions, lifehacks, lifestyle, marketing, personal+branding, success, the+godfather, wow-bits


