• Uniqueness and Branding

    edited by Alexander Becker on June 22, 2007 | Link

    What applies to blog marketing holds true for personal branding as well. And vice versa; and vice versa...

    Chris Garrett -- the friendly marketing geek (see, it works, Chris) -- points out the value of uniqueness. He gives examples and hints on how to discover your own uniqueness for marketing-your-blog purposes which collaterally reinforce your overall personal brand --

    People could argue that it is unlikely you will find something absolutely, unquestionably, uniquely you, which is fine! You just need something different enough.

    Different enough works, but then, the moment you are eventually different enough, going all the way works even more. I understand the key in making an ever so small difference. Nonetheless, defending and fortifying that difference must become your job and one of your top priorities. Make that difference yours and completely own it and expand it relentlessly.

    The important thing is, do you know your uniqueness? Can you tell me in a sentence? If not, better get working!

    Until you know that, you are useless. (Which movie is this?)

    Finding that uniqueness may sound difficult in theory, yet in practice, it's astonishingly easy, once you follow your excellence --

    Do only what you are good at. Even more, of the things you are good at, select those which you are best at. Spend as much time as possible working and applying your set of core skills.

    Delegate as much as possible of everything which does not fall into your core competency.

    Just make sure to delegate wisely --

    Intelligent delegation is not getting your job done by someone lower down in your corporate hierarchy. Instead, intelligent, smart delegation is finding the right person for the right task at the right time.

    Please note that the brand is built on top of uniqueness -- and not vice versa.

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